Free web and app analytics with event-based model. Strong for acquisition funnels and marketing attribution but limited for product analytics.
AudienceMarketing teams and pre-PMF startups needing free web traffic analytics and acquisition tracking before investing in product analytics
PricingFree
StrengthFree, ubiquitous web analytics with Google Ads integration, though event model retrofitted onto session architecture limits product-level behavioral analysis.
ContextAlternative